Beer baron Adolphus Busch and his partners build the Lone Star Brewery in San Antonio, which was the first large mechanized brewery in Texas.
The Lone Star Brewery produces its first beer, which included the Buck, Erlanger, Cabinet, Alamo and Standard labels. Photo courtesy Witte Museum
After seven years of planning and construction, the present state capitol in Austin is dedicated on April 21, San Jacinto Day. The statue of the Goddess of Liberty on the top of the building is actually holding a Lone Star in her hand!
The Lone Star Brewery outgrows its original wooden structure, and decides to build nine brick buildings at Jones Avenue that it operated until Prohibition.
The Lone Star Brewery is closed due to prohibition.
End of Prohibition. The Lone Star Brewery re-opens!
Master brewer Peter Kreil creates the formula for the first beer to actually be called Lone Star Beer.
The Lone Star Brewing Company goes public on September 2nd and the stock is oversubscribed on the first day of the offering. Many confused would-be stockholders go to local bars to buy their "share" of Lone Star Beer.
Dwight D. Eisenhower becomes the first Texas-born President of the United States. Voters all over Texas toast with an ice-cold Lone Star beer.
Lone Star introduces a “Certified Premium Quality” theme and spiffy new label.
By this time, the Lone Star Brewery is considered the world’s most beautiful brewery. It smells really nice, too.
Lone Star Brewing Company’s annual sales exceed 1 million barrels, helping Texas become one of the leading states in the production of beer.
Lone Star Brewery is acquired by Olympia Brewing Company of Tumwater, Washington.
Lone Star is acquired again. This time by G. Heileman Brewing Company of LaCrosse, Wisconsin.
G. Heileman Brewing Company is acquired by The Stroh Brewery Company.
The Pabst Brewing Company purchases Lone Star and maintains the Texas brewing tradition.
Lone Star celebrates 65 years as the National Beer of Texas, featuring the iconic shield logo on commemorative packaging.
Lone Star goes back to its proud heritage and embraces the Spirit of Texas with its new packaging featuring the historic "Shield and Star" logo.
Lone Star Brewery, built in 1884, was the first large mechanized brewery in Texas. Adolphus Busch, of Anheuser-Busch, founded it along with a group of San Antonio businessmen.
Originally called the Alamo Brewing Company of San Antonio in 1874, the company was purchased by Anheuser-Busch in 1895 at which time it was housed in the Old Lone Star Brewery.
With the end of Prohibition in 1933, a new brewery under the name Salinas Brewing Company was constructed at 600 Lone Star Boulevard and operated under the Salinas name until 1939. The company then operated under name to the Champion Brewing Company until 1940, at which time it was purchased by the Muchlebach Brewing Company of Kansas City, Missouri. The company re-branded itself as the Lone Star Brewing Company and began officially producing Lone Star Beer that year. The brewery also produced Lone Star Light, low-calorie Lime Lager (1970), and Brut Super Premium (1969).
It was not until 1940 that brewer Peter Kreil from Munich created the formula for the first beer to actually be called Lone Star beer. In 1949, under the leadership of Harry Jersig, Lone Star went public. By 1960, the brewery had 651 employees and by 1965, annual sales exceeded 1 million barrels.
In 1956, the Lone Star Brewery purchased the Buckhorn Saloon & Museum collection. Harry Jersig, President of the brewery and a friend of the Friedrich’s, continued to add to the collection and had a special building erected on the Lone Star grounds to house the collection.
In the 1970s, Lone Star’s sales benefited from Jerry Retzloff, former marketing and promotions manager for Lone Star Beer and his close association with Willie Nelson, the Austin music scene and their Giant Armadillo. The beer is mentioned frequently in the title track of Red Steagall’s 1976 album “Lone Star Beer and Bob Wills Music”. In 1999, the company began to sponsor Texas singers and musicians, such as Two Tons of Steel, with the beer’s “It’s a Texas Thing” advertising campaign.