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LONE STAR

BREWING HISTORY

Lone Star Brewery, built in 1884, was the first large mechanized brewery in Texas. Adolphus Busch, of Anheuser-Busch, founded it along with a group of San Antonio businessmen.

 Lone Star is The National Beer of Texas. The brand has endured and refreshed generations of Texans. The beer "from the big country" is always abundant at back yard hangs, enjoying Texas's plentiful waters, and front row at your favorite show. 

 In the 1970s, Lone Star's sales exploded as the beer became adopted by the "Cosmic Cowboys of country music. This era was spearheaded by Jerry Retzloff, former marketing and promotions manager for Lone Star Beer, and his close association with Willie Nelson, the Austin music scene, and their Giant Armadillo.

 As Texas evolves, Lone Star symbolizes all that we know and love of the Lone Star State and is always by your side for good times, rooted in Texas.